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About Shuiyue Fang

Inheriting the essence of BLACKMORES' century-old scientific research · Focus on Asian health needs

Hong Kong Shuiyuefang (International) Health Products Limited

Hong Kong Shuiyuefang (International) Health Products Co., Ltd Limited) was established on July 28, 2025, led by Mr. Li Quaanxu, the legal representative. As an important strategic layout of the well-known Australian natural nutrition brand BLACKMORES in the Asia-Pacific region, the company is headquartered in Hong Kong, an international financial center, relying on Hong Kong's free and open business environment and convenient international trade conditions, and is committed to building a high-end health product operation platform that radiates the Chinese mainland and Southeast Asian markets. The company's main business covers the research and development, production and sales of high-end dietary nutritional supplements, and integrates diversified business sectors such as health food sales, professional nutrition consulting services, imported nutrition products and related health product sales to form a complete health industry ecological chain.

The strategic background of the company's establishment stems from the rapid development of China's health care product market in the post-epidemic era. With its keen market insight and the growing health needs of Chinese consumers, BLACKMORES decided to deepen its cultivation in the Chinese market through the establishment of a subsidiary of Shuiyue Fang. This strategic move will focus on three core plans: first, to establish a localized production line in China that meets international standards to ensure that products are more in line with the needs of Chinese consumers; secondly, build an online and offline omni-channel sales network to achieve sales model innovation; Finally, use digital marketing methods to quickly increase brand awareness and market penetration through the brand promotion strategy superimposed on the Internet. These measures will effectively expand BLACKMORES' sales territory and brand influence in the Chinese market.

As an important part of BLACKMORES' global strategy, Shuiyuefang will fully inherit and carry forward the parent company's nearly 100 years of scientific research accumulation in the field of natural health. The company plans to make full use of Hong Kong's location advantages and free trade port policies, integrate global high-quality health resources, and introduce international advanced production technology and quality management system. At the same time, the company will conduct in-depth research on the health needs of Chinese consumers, develop product series that are more in line with the local market, and continuously improve service quality through continuous innovation. In the future, Shuiyuefang will continue to uphold the corporate mission of "scientific and technological innovation to promote healthy life", provide Chinese consumers with safer, more effective and more personalized health solutions, and help improve the health level of the whole people.

Blackmores sees the vigorous development trend of health care products in China after the epidemic, in order to expand the Chinese market and increase the sales share and brand influence of its products in Chinese mainland.

In July 2025, a wholly-owned subsidiary (Hong Kong Shuiyuefang (International) Health Products Co., Ltd. was established in Hong Kong, which will invest in the construction of a production line for health products suitable for Chinese consumers, and use a combination of online and offline sales model, and invest in the Internet superposition model of brand promotion to achieve the purpose of quickly launching the (Aojiabao) brand in the Chinese market and expanding market sales share.

In the next three years, Shuiyue will use Hong Kong as a strategic hub to build a health service network that radiates throughout Greater China. We plan to achieve deep penetration of the brand in the Chinese market through three strategic measures: building a localized intelligent production line, building a digital health management platform, and cultivating a professional nutrition consultant team. The goal is to serve more than 10 million Asian families by 2028, becoming a benchmark brand in the field of high-end dietary supplements, and making the health concept of "Australian quality, Asian customization" deeply rooted in the hearts of the people.

We are not only a provider of high-quality health products, but also aspire to become a lifelong partner for family health management in Asia. Through continuous localization and innovation, we strive to make each product exactly fit the characteristics of the oriental physique, so that world-class health solutions can truly serve the daily health needs of Chinese and Asian consumers.

Shuiyuefang project outlook

2025
2027
2028

Founder presentation

I am Li Quanxu, CEO of Hong Kong Shuiyuefang (International) Health Products Co., Ltd., thank you for your attention and trust in the Shuiyuefang brand. As a wholly-owned subsidiary of BLACKMORES, Shuiyuefang carries an important mission: to integrate Australia's nearly 100-year-old natural health wisdom with China's long-standing health culture to bring you health solutions that are truly suitable for the oriental physique. We know that health is not a simple product supply, but a heavy responsibility. Therefore, we have set up an R&D center in Hong Kong and built an intelligent production base in Guangzhou, where each product has undergone strict scientific verification and localization improvement. From raw material screening to production technology, we adhere to the highest international standards, just to let you use it with confidence. In the Chinese market, we are not only a health brand, but also want to be your family's health partner. In the future, we will continue to invest in research and development and introduce more innovative products; improve the service system and provide personalized health consultation; And through the digital platform, health management is within reach. "Inherit health with science and serve China with sincerity" - this is Shuiyuefang's commitment to you. We look forward to working with you to write a new chapter in a healthy life.
Li Quanxu
Shuiyue Fang CEO