Founded in 1932, Blackmores is a pioneering brand in the field of natural health in Australia, with a long history of more than 80 years and an excellent reputation, and is revered by the industry as the "Father of Natural Health". The company has always adhered to the concept of "caring for health with the power of nature", focusing on the research and development and production of safe, efficient and high-quality health products, and has now developed into the world's leading life technology health food enterprise. Its product line covers dietary supplements, infant formula, professional skin care products, and personalized health consulting services, providing global consumers with a full range of health solutions through the perfect combination of scientific formulas and natural ingredients. Today, Blackmores' business network covers major markets such as Australia, New Zealand, China, Southeast Asia (Malaysia, Singapore, Thailand) and South Korea, making it a trusted health partner for millions of families.
In the Chinese market, Blackmores actively responds to the national strategic plan of "Healthy China 2030" and establishes long-term strategic alliances with local high-quality partners to jointly promote health knowledge popularization and education. By carrying out diversified health promotion activities and creating a professional health education platform, Blackmores not only brings international quality health products to Chinese consumers, but also is committed to improving the health literacy of the whole people and helping to realize the grand blueprint of "Healthy China". With its deep scientific research strength, strict quality control system, and strong commitment to sustainable development, Blackmores continues to create long-term health value for consumers in the Asia-Pacific region and around the world, and promote the dissemination and practice of natural health concepts.
Hong Kong Shuiyuefang (International) Health Products Limited was established on July 28, 2025, led by Mr. Li Quanxu, the legal representative. As an important strategic layout of the well-known Australian natural nutrition brand BLACKMORES in the Asia-Pacific region, the company is headquartered in Hong Kong, an international financial center, relying on Hong Kong's free and open business environment and convenient international trade conditions, and is committed to building a high-end health product operation platform that radiates the Chinese mainland and Southeast Asian markets. The company's main business covers the research and development, production and sales of high-end dietary nutritional supplements, and integrates diversified business sectors such as health food sales, professional nutrition consulting services, imported nutrition products and related health product sales to form a complete health industry ecological chain.
The strategic background of the company's establishment stems from the rapid development of China's health care product market in the post-epidemic era. With its keen market insight and the growing health needs of Chinese consumers, BLACKMORES decided to deepen its cultivation in the Chinese market through the establishment of a subsidiary of Shuiyue Fang. This strategic move will focus on three core plans: first, to establish a localized production line in China that meets international standards to ensure that products are more in line with the needs of Chinese consumers; secondly, build an online and offline omni-channel sales network to achieve sales model innovation; Finally, use digital marketing methods to quickly increase brand awareness and market penetration through the brand promotion strategy superimposed on the Internet. These measures will effectively expand BLACKMORES' sales territory and brand influence in the Chinese market.
As an important part of BLACKMORES' global strategy, Shuiyuefang will fully inherit and carry forward the parent company's nearly 100 years of scientific research accumulation in the field of natural health. The company plans to make full use of Hong Kong's location advantages and free trade port policies, integrate global high-quality health resources, and introduce international advanced production technology and quality management system. At the same time, the company will conduct in-depth research on the health needs of Chinese consumers, develop product series that are more in line with the local market, and continuously improve service quality through continuous innovation. In the future, Shuiyuefang will continue to uphold the corporate mission of "scientific and technological innovation to promote healthy life", provide Chinese consumers with safer, more effective and more personalized health solutions, and help improve the health level of the whole people.
Chinese consumers' health pain points and nutritional needs are unique. Through the establishment of Shuiyue Fang, we have set up a local R&D team to deeply analyze the physical characteristics, dietary structure and health concerns of the Chinese population, and develop product formulas that are more suitable for Chinese consumers. From traditional Chinese medicine wisdom to modern nutritional science, we seamlessly blend Australian health concepts with Chinese reality to provide you with "tailor-made" health solutions.
China's health consumption trend is changing with each passing day. The establishment of Shuiyuefang allows us to shorten the supply chain, shorten the new product development cycle by 40%, and reduce the time from the production line to the consumer by 60%. Hong Kong Smart Factory strictly follows Australian GMP standards, maintaining Blackmores' consistent high quality while quickly responding to changes in the Chinese market, ensuring that every product you get is fresh, efficient, and trustworthy.
We understand that health is more than products. Shuiyue Fang has built a service ecology that integrates online and offline: intelligent health assessment system, professional nutritionist team, and member-only health management plan. Whether you are a busy urban white-collar worker or a well-being-conscious senior, you can get personalized health support. In China, we are not only a supplier, but also your trusted health partner, guarding the health of the whole family 365 days a year.
